The challenge
Create a yacht identity that balances refinement with personality. The name plays on that of its original owner, Matt Hill, giving the project an unusually personal starting point.

The approach
A custom logomark and restrained visual system reflect the vessel’s elegant lines while keeping the name’s playful character. Typography, color, and the charter website were developed as a connected experience.

The result
An identity and website design, supported by branded apparel and presentation applications. The system gives the yacht a recognizable presence across physical and digital touchpoints.