The challenge
Give hard kombucha a broader, more welcoming personality. Bad Booch wanted a brand that could feel at home at a tailgate as well as after a yoga session.

The approach
Expressive typography, gritty illustration, and vibrant packaging put flavor and personality at the center. A consistent visual system gives the product range a shared identity while making room for individual flavors.

The result
A brand identity and packaging system with a distinct voice. The work connects the logo, illustrations, and can designs into a recognizable family.