The challenge
Express a construction recycling business through an identity that connects its work with the idea of giving materials another use.

The approach
Intertwined C and R letterforms suggest a reclaimed cinder block. A navy-grey and off-white palette keeps the presentation grounded, while the geometric mark creates a recognizable starting point for the system.

The result
A logo, color system, and website design that carry the same visual language across the brand. The work shown focuses on the identity and its presentation.