The challenge
Translate the atmosphere of a Downtown Phoenix cocktail lounge into a visual identity: moody, welcoming, and refined, with a sense of vintage character.

The approach
The logo system extends through menus, coasters, apparel, and signage so the details feel connected to the space. A mural concept brings the identity into the interior, with the mural painted by Meg Stapp.

The result
A cohesive hospitality identity spanning print and environmental applications. The work connects the first impression outside the bar with the pieces guests see and hold inside.