The challenge
Give a family-owned electrical contractor with four decades of experience a clear, recognizable identity. The brand needed to carry the same confidence from a business card to a work truck.

The approach
A custom KE monogram puts a lightning bolt at the center of the mark. A strong wordmark and red, black, and white palette make the system direct and easy to recognize.

The result
A coordinated identity with logo variations, typography, and color standards, shown across vehicle and print applications. Built around the scale and visibility of the work Kimbrell does.