The challenge
Give Madera a recognizable identity that reflects the quality and style of its interior products, while working for both individual and business customers.

The approach
A simple, elegant icon pairs with a distinctive wordmark. The balance of shape and typography gives the identity a clear focal point without unnecessary decoration.

The result
A refreshed logo and visual identity, presented across brand and business card applications. The system gives Madera a consistent starting point for its customer-facing materials.