The challenge
Give a recycled aggregate supplier an identity that feels as capable as the work. The brand needed to communicate strength across construction and landscaping applications.

The approach
A bold mark, rugged typography, and a restrained palette bring the system together. The design is considered at the scale of a hard hat, a truck, and a jobsite sign, where simple forms and strong contrast matter.

The result
A coordinated visual identity extended into vehicle, signage, apparel, and website design. The applications show how recycled materials can be represented with a confident, professional brand.