Heavy iron doesn't move itself. Out of Mesa, AZ, Solid Equipment Transport hauls dozers, excavators, and loaders between job sites and rental customers. It's the kind of work where showing up late costs a contractor a full day of production.

I built the identity around one requirement: it has to read at 65 miles an hour, covered in dust. The S is two opposing arrows locked together, equipment out and equipment back, and it holds as a door decal, a chest badge, or a billboard. Industry Black, PMS 485 red, black and white. Nothing else. The result: a mark that works dirty, at distance, and in motion.